Why Manufactures Like You Need Us

Unfortunately, as the veterinary industry has gone through multiple consolidations, the large distributors are using equipment as a loss leader, typically only selling equipment at 5-9% over cost to leverage the acquisition of the consumables business of a veterinary hospital.

Once a distributor sales rep has achieved his or her annual equipment sales quota, they are completely demotivated to sell equipment. They just don’t make enough commission for it to be worth their time and effort.

The VetReps is helping manufacturers like you to take control of their own sales destiny. We are building a nationwide team of veterinary industry experts who are focused on representing products that help elevate animal healthcare. 

We do not carry a book with thousands of products. We offer a focused line of products and proudly represent our selected companies. 

As of 2024,  it is estimated that there are  32,000 veterinary hospitals in the US. About one-third of these practices are now either corporate or owned by private equity groups. We maintain an active database of key contacts within the corporate veterinary market. We can not guarantee that you will be doing business with corporate groups, but we do make leadership introductions when ever possible and appropriate.

The independent veterinary hospitals, comprising the other two thirds of the market, are a crucial element to any sales strategy. Bringing innovative solutions to these hospitals helps them to better serve their community and may provide a competitive edge.

 In our initial meeting, we want to learn about you, your products, and your goals. We may ask you to forward a product sample and related support literature for our review. It is important for us to understand what your current marketing strategy is including your current trade show strategy. If necessary, strategic planning, marketing, and event participation may be discussed.